Alter Ego article

Alter Ego: Online Gamers Revealed

There are now an estimated 10 million online gamers across the globe. Each one has an online identity, a personally created character representing them in their virtual world.
Robbie Cooper’s Alter Ego project represents a wide spectrum of the online gaming community, from casual players to obsessive gamers, from creators of worlds to virtual entrepreneurs.

Most of us spend a huge amount of time in front of screens, at work and play. Research studies indicate that in the US, the average school age child spends around 4 hours a day in front of TV, computer and video game screens. The average work age adult probably spends far longer. We access a whole spectrum of software, entertainment programming and information through these screens. The interaction with programming, software and with others, through this space, is becoming an increasingly significant part of life.

Outside of our life in front of the screen, we are also immersed in a structure of abstraction in our daily lives. Simulation, as Jean Baudrillard writes in the classic essay ‘Simulacra and Simulations’, is an internal state as well as an external hyperreality. Our experience in a hyperreal world (held in the grip of simulacra and where much of experience is mediated) is one in which media and medium are not simply located in their own spaces, but dispersed around us, in all forms of experience.

It seems to me that this creates a fixation with the imaginary and visual aspects of our collective psyche, and experience which is itself reduced down to the elements that we like. In the sphere of work this is mostly about information. Outside of it, it’s mostly about sensation. My aim with these projects is to assemble video’s, texts and images that record our relationship with this world. In this environment, the ways in which we relate to mediated experience become, for me, an interesting portrayal of life in our 21^st Century culture.

Robbie Cooper.